quarta-feira, 13 de maio de 2009

AS TARTARUGAS MARINHAS TEM A A JUDA DO TXAI EM ITACARÉ

Criado pelo Txai Itacaré, o projeto Txaitaruga é voltado para conservação de ninhos de tartarugas marinhas que desovam nas praias Itacarezinho, Patizeiro e Pompilho. Os ótimos resultados obtidos na interferência humana do processo de incubação são fruto não só da conservação das espécies-alvo, mas também das ações de educação ambiental e do apoio ao desenvolvimento regional, gerando a sensibilização da comunidade.
“Desde 2004, estamos desenvolvendo o trabalho de proteção às tartarugas marinhas por meio do Projeto Txaitaruga. Acreditamos que essa é uma excelente forma de expandir o projeto além da Bahia e conscientizar as pessoas sobre a importância da preservação ambiental.
Escolhemos a Track & Field por ser uma referência em qualidade e comprometimento”, conta Renato Guedes, diretor de marketing do Txai.

A linha contempla camisetas femininas, masculinas e infantis, confeccionadas com fibra reciclada de garrafas PET e algodão. Essas peças apresentam o máximo de conforto e toque macio, além de ser um produto 100% ecológico, com alta durabilidade e qualidade. Os modelos trazem estampas irreverentes, com desenhos de tartarugas em diversos tons de verde, uma alusão à camuflagem desses répteis.
Também faz parte da linha Txaitaruga, as almofadas FOM que são elaboradas com pérolas de poliestireno e proporcionam uma posição de conforto única, já que elas podem ser esticadas e moldadas, conforme seu tamanho e movimentos.
“Por ser uma grife de moda performance, a Track & Field incentiva a prática de esportes ao ar livre e o contato com a natureza.
Faz parte da nossa identidade o apoio à projetos de preservação ambiental”, afirma Ana Cláudia Moura, diretora de marketing e varejo da Track&Field. “Além do projeto Txaitaruga, temos como parceiros também a WWF do Brasil e o Instituto Criar de Cinema e Televisão, sempre promovendo ações sociais ou ambientais”, completa.

O PROJETO TXAITARUGA O trabalho do projeto Txaitaruga (que existe desde 2004) é garantir que ninguém interferirá no processo de incubação dos ovos e no nascimento dos filhotes. As tartarugas marinhas são animais que passam a maior parte de seu tempo no mar. Elas visitam as praias apenas para botar seus ovos. Aqui, na costa brasileira, as tartarugas o período de desova é de setembro a março, com os últimos ninhos nascendo em maio. Os ovos são incubados na areia e a “mãe” nunca mais retorna para cuidar dos seus filhotes. Depois de 45-60 dias enterrados na areia, os filhotes nascem e sozinhos escalam o ninho, que têm cerca de 30-50 cm de profundidade. Nessa escalada, os filhotes se ajudam, mas depois que alcançam a superfície da praia, todos correm juntos para o mar, mas cada um tem que se virar sozinho. A área monitorada pelo projeto vai da praia do Pompilho (Serra Grande-Uruçuca), até o costão de Itacarezinho (Itacaré), totalizando 11 km.

Serviço:
As camisetas (R$88,00 masculina/ R$80,00 feminina/ R$70,00 infantil) e almofadas FOM (R$86,00 – a partir de maio) podem ser encontradas nas lojas Track & Field. SAC: (11) 3048-1238
OUTROS PROJETOS SOCIAIS DO TXAI
Companheiros do Txai No vocabulário dos índios Kaxinawa, que vivem na região amazônica do Acre, a palavra TXAI quer dizer "companheiro". É usada como tratamento de respeito e carinho por seringueiros, índios, caboclos e por todos os aliados dos "povos da floresta". Também significa "uma metade de mim" resumo e filosofia do TXAI: o bem-estar de todos, da população nativa e do ecossistema à sua volta. O Companheiros do Txai é um programa que visa auxiliar os pequenos agricultores da APA Itacaré/ Serra Grande a utilizar os recursos florestais da Mata Atlântica de forma sustentável, dando viabilidade econômica à região, tendo como principal parceiro o programa Floresta Viva. O projeto surgiu da necessidade de gerar uma alternativa de renda para os pequenos agricultores, subitamente empobrecidos com o fim do ciclo do cacau na década de 80 e que desde então exploravam a floresta de forma predatória. A produção é toda orgânica (condição para ser Companheiro do Txai) e parte desta produção é comprada pelo hotel para servir aos hóspedes e funcionários. Assim nasceu a aliança entre o Txai Itacaré e as 25 famílias de Companheiros. Desde maio de 2003, quem passa no quilômetro 42 da rodovia BA 01 (Ilhéus/Itacaré), pode ver parte deste trabalho que já rendeu muitos frutos aos pequenos agricultores da região, que hoje, além da produção de mudas nativas, frutíferas, ornamentais, hortaliças e outros; também estão produzindo belíssimos trabalhos de artesanato que estão sendo comercializados na Lojinha do Txai Social.

Para mais Infos:
http://txaisocial.blogspot.com/2008/04/o-txaitaruga-um-programa-voltado-para.html

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